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Arguably one of the most under rated marketing tools available and so often marginalised in the marketing mix, undoubtedly because its effectiveness is too often both intangible and unquantifiable, nevertheless it is a firm foundation of many successful businesses with limited budgets...
Consumer PR
A challenging field by its very nature - the opportunity is massive, from national newspapers to magazines and radio, in which the impact of even a snippet or a single 1cm column inch can be very significant. At Glint we know how travel journalists think and how to interest them in an item /story, guaranteeing to get the very best results from every release issued.
Travel Trade
A much more easily identifiable area to work in, success here is so often down to relationships with the key journalists and news editors plus knowledge of their areas of interest and the current "hot topics". Glint having worked in this sector for many years, already has excellent relationships established and take the time to understand the topics to target and the treatment to use, to obtain great exposure in the top trade publications
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Local PR
So often overlooked, the benefits (depending on your type of business) can exist at many levels - even making recruitment and practical operational issues easier as local awareness and loyalty is engendered. Requiring a different approach again to other PR areas, Glint can ensure that investment in time and resource in this area produces optimum results.
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